Audience Research and Analysis of Data

When planning for my magazine i created a multiple question survey which i put on various social networks and asked people to complete it. 9 People completed the survey and below are the most relevant questions and answers in the form of graphics.

The first question enquired about the person’s gender which is essential for my magazine as it is aimed primarily at females. Although more males (56%) took the survey, i think the magazine will be accessibly to both genders.

Next i asked about the age of the person taking the quiz. Matching my results, i am aiming at 15-17 year olds as this was the majority of the results.  However, it will be accessible to people of any age who are interested in music.

To find out what platforms people discover new music, I found that people find their music on YouTube or through friends while Magazines and other platforms was the least popular way. To help people discover new music, i would not only feature music in the magazine but also embed new videos into the website.

As the magazine will have a lot of variety in the articles, i also asked which style of article they preferred. The majority answered ‘Interviews’ and ‘Album Review’ type articles therefore i am mostly having those style in my magazine. However, i will also include a few live reviews and feature articles as they also received a significant amount of votes.

With my information i have concluded that my choice of target audience is suitable but it helped shape some of the decisions i will make about the content of my magazine. I have also included the rest of my results in the form of a table which includes general questions about music

1. What is your gender?
Female	4
Male	5
2. What is your age?
<10	0
12 to 14	0
15 to 17	8
18 to 20	0
21 to 23	0
24 to 26	0
27 to 29	0
30 <	1
3. What genre of music do you listen to the most?
Alternative	1
Classical	0
Comedy	0
Country	0
Dance	0
Electronic	0
Folk	0
Hip-hop / Rap	1
Indie	1
Industrial	0
Metal	1
Pop	0
Pop Punk	2
Punk	2
Rock	1
Singer/Songwriter	0
Soundtrack	0
Others	3
5. How do you discover new music?
Radio	3
Friend	5
Related artists on iTunes	3
Youtube	7
On various social networks	4
Magazines	2
Films	3
TV Shows	4
Others	2
6. How much would you be willing to pay for a weekly music magazine?
<£1.00	2
£1.01 - £2.00	1
£2.01 - £3.00	4
£3.01 - £4.00	2
£4.01 - £5.00	0
£5.01 <	0
7. What type of articles do you prefer?
Interviews	5
Album Review	4
Live Review	3
Feature Articles	3
Q&A articles	2
Others	2
8. Which music magazines do you read?
NME	1
Q	0
Kerrang!	7
Rocksound	1
9. What intensives will make you want to buy a magazine?
Posters	6
Free CD	6
Online Extras	2

Potential Problems with My Coursework

Potential area where there might be a problem	How I will deal with this problem
Front cover images	Potential problems with my front cover images are that they could be unappealing towards my target audience or some of the props could be construed as offensive. To avoid this I will use as little props as possible as well as making the image universally appealing. I will do it by making the image black and white in Photoshop.
Article Inside Magazine	Some potential problems with the article inside the magazine is that it may not be realistic or may include offensive content. To avoid this I will imitate a realistic interview and do a draft before finalising the interview. Also the interview may appear too formal or informal, so I will have an opening paragraph to establish the setting and nature of the interview.
Images to accompany article	The images that accompany the article could appear to be different from the cover image as well as they may be unsuitable for the article. To avoid this I will make the images appear to be from the same shoot or make a statement during the interview about the change of settings. To make them suitable to the article, I will make sure that is relatable to the article and has captions to connect to them in moments in the interview.