Stage 2 Magazine Proposal Table

Describe your idea for the brief: My magazine is going to be an ‘indie’ magazine which talks about music that isn’t deemed popular by mainstream media and help them get recognition. I am going magazine ‘Shade’. On my front page there will be the usual conventions and a main image of my friend as the cover.

Genre/ sub genre: list similar texts which have inspired your thoughts The genre of my magazine will be various different genres, which are considered popular in alternative music scenes. Similar magazines like mine are NME and Q.

Target audience: gender/ age/ characteristics/ behaviour My target audience are females who are aged between 15 and 25, but males may also read the magazine. The age I have chosen is the expected age for people to explore the alternative music scene.

Major conventions I will use Masthead: The masthead will be white with a black drop shadow. Main Image: The main image will be central to the magazine and stand out against the rest of the text. Sell Lines: The sell lines will all the in the same colour with the subheads being a lighter colour. They will all border the main image, along the sides and the bottom. Essentials: I will have the date and issue number under the masthead. The barcode will be in top right corner.

Conventions I may subvert/ change/ not use I may change the main image or the colour scheme if it does not look visually appealing and could possible repel somebody from buying the magazine.

Original images: what/ where/ what My images will be photos of my friend that I have taken previously in various locations and with instruments. The photos will be taken n Newcastle and different houses.

Potential difficulties/ Plan B: Potential difficulties could come in the form of images, which could be unfocused or low quality. To avoid this I will review images on sight or retake the photos at a later date.

Institutional Research

Institution	Details	Publishing
Emap (Top Right Group)	Emap is a British media company which specialises in producing business magazines and events. The name itself is an acronym for East Midland Allied Press. They operate on different mediums; radio, magazine and events.	They currently publish 20 magazines such as: •   Architects Journal •   Architectural Review •   Broadcast •   Construction News •   Drapers •   Health Service Journal •   Local Government Chronicle •   Materials Recycling Week •   Nursing Times •   Retail Week •   Recycling & Waste Management •   Screen International
Conde Nast	Conde Nast is a magazine publishing division of Advance Publications. It was founded in 1909 and also develop websites and apps for mobile/tablet devices.	In the US they publish 18 consumer magazines including: •       Vogue •       Glamour •       GQ •       Wired •       Vanity Fair •       The New Yorker
Natmags	Natmag, short for National Magazine Company, is a British magazine based in London. It mas merged with Hachette Filipacchi Medias UK in 2011 to form Hearst Magazines UK.	Nat Mag published 19 magazines in total in the UK. They were: •   Cosmopolitan •   Cosmopolitan Bride •   Esquire •   Good Housekeeping •   Country Living •   Harper's Bazaar •   Men’s Health (UK only) •   Coast •   Company •   She •   Zest magazine •   House Beautiful •   Prima •   Prima Baby •   You & Your Wedding •   Real People •   Reveal •   Best •   Runner's World (UK only)
IPC Media	IPC Media (or International Publishing Corporation) is a magazine and digital publisher, formed in 1958.	NME Soaplife Pick Me Up
Future Publishing	Future plc is a media company, which publishes over 150 magazines in many fields such as gaming, technology, automotive, cycling, films and photography.	Their publications include ·      XBOX 360 ·      Nintendo ·      T3 ·      Guitarist ·      Classic Rock ·      Total Film
Bauer Media	Bauer Media Group Is an multinational media company which work in 15 different countries.	·      Closer ·      Empire ·      FHM ·      Grazia ·      Heat ·      Kerrang! ·      Q ·      ZOO

Flat Plans

 Front Cover

I used mainly two colours, blue and black, to make the colours stand out as well as being simplistic. The date will be in a grey colour as it is not really that important but will still be on the cover. The blue connotes calmness, while the black connotes a sense of elegance and mystery. The colours will contrast to draw attention to the text in blue. Having the subheads will show what the article is about before informing the reader of who the article is about.
I will only use two images on the front cover, the main image which is central to the cover and the barcode which is smaller. The image will be greyscale to contrast with the blue text but still show the black text effectively. The subject is not looking directly into the camera, but will still eye catching. There were no props used and the photo was taken outdoors, in the dark so the flash as used on my camera.
The text used on the front is all in the same font to make it appear fluid and simple. Each of the subheads offers a teaser to the reader to encourage them to buy the magazine. I have included the main conventions of a front cover such a masthead and barcode to make it look professional. The text is laid out to frame the main image and draw attention to the image.

Content Page

For the content page, the colour scheme will remain the same as the front cover to show continuity from the cover to the inside of the magazine. I will use 3 images of the band to show that its the featured article and the main focus of the magazine issue. The images are from the shoot and will be equally spaced out along the left side of the page with the actual contents listing on the right. In the top right corner is a subscription box which includes a link to the website. It is placed next to the masthead as that is the first thing the person sees, therefore the second will be the subscription box.

Double Page Spread
The double page spread will contain 3 photos, one taking up half of the page and the two others placed to break up the article and make the second column smaller. There is also a circle between the two columns which will contain a pull quote from the article, similar to the title. The title will be in the same font as the masthead with the article being in Times New Roman to make it appear neat and professional.

Magazine Colour Palette

This gif shows the development of the colour palette i used on the cover my magazine, as well as the contents page and the double page spread.
1) The final palette i created using blue and green tones, similar to the ones in frame 2 & 3.
2-5) The colour palettes i created initially to see which would look most effective on my magazine. The red and purple didn't look good against the greyscale background image. However certain aspects on the green and blue palette worked well so i used them